Last June, I published this blog post about the latest Google updates to the search engine’s complex search algorithm. The company unveiled ‘Penguin 2.0’ – one of the most advanced changes in the search engine’s algorithm since it’s inception.
Last week, on September 26th – a little longer more than three months after the rollout of Penguin 2.0, Google announced the launch of their new algorithm – “Hummingbird”.
Apparently, Hummingbird has been in action for more than a month, but only made the announcement last week. Rather than updating the algorithm as it stand, Hummingbird is a complete overhaul of the search engine and will still utilize different aspects of the Panda and Penguin updates from earlier this year.
One of the biggest changes that Internet users might notice with Hummingbird is the search engine’s advanced conversational search benefits. The purpose of this shift, according to Google, is to enhance the quality of the results for verbal searches people conduct through their mobile devices. Rather than focusing solely on key words that are entered as part of a search query, Hummingbird will focus on every word and the context of the query.
With the announcement being made a month after the new system was implemented, I think it is safe to say that website owners and marketers have not experienced major drops in their site traffic (we certainly haven’t) due to the new system.
Have you noticed any differences in your web search results or traffic to your website since the launch of Hummingbird?