Why Women Are the Superior Marketing Sex- The Pulse on Marketing

Battle of the Sexes-  Mark Ritson, Associate professor of Marketing and an expert on branding, wrote an article for Branding Strategy Insider about women succeeding more in marketing than men.

According to Mark Ritson, when it comes to research in marketing, women’s brains work better  for brands because women have more empathy than men (no surprise there). Female marketers outperform male marketing counterparts constantly.

Mark has been studying this for years and finds that

-          the female brain emerges as superior organs for communication and emotional understanding.

-          From a very early age girls express sensitivity much more than boys do

-          Females are more aware of competition so they know what is going on

-          And women don’t talk as much about themselves as much as men do, therefore they are built better for brands

Simply women’s brains are just better at understanding than men are, which makes women better marketers than men!




The Apples to Apples Comparison of Cloud Computing: The Pulse on Marketing

How can you properly inform customers of the advantages of your product and services? Effective content is a key component says William Toll of Profitbricks. Watch his conversation with Butch Stearns of The Pulse Network as they discuss the apples to apples comparison of cloud computing.

Smartwatch or Dumb Accessory? The Pulse on Marketing

Do you wear a watch? Are you ready for a smartwatch? Are smartwatches ready for public consumption? Butch Stearns of The Pulse Network listens to the Voice of the People as they discuss smartwatches.

LinkedIn: A Player in Publishing? The Pulse on Marketing

Do you consider LinkedIn a publisher? 10 Conversion events to be ready for, interactive ads as a touch-point for two-way communication and more: Butch Stearns of The Pulse Network has the headlines.

The Future of Online Marketing: The Pulse on Marketing

The battle lines are drawn: Online Marketers vs. Blocking Software. What is the future of Online Marketing? Butch Stearns of The Pulse Network listens to the Voice of the People.

CEO Corners: Key Takeaways

Stephen Saber and Butch Stearns break down key takeaways from their conversation with Tino Mantella of the Technology Association of Georgia. Understanding the future of your industry is vital to your success as a CEO but even more is knowing how to take the smart calculated steps to arrive there, as Stephen points out.

Digital Leaders: Key Takeaways | Focus, Nimbleness & Passion

The Pulse Network’s Butch Stearns and MITX’s Debi Kleiman recap their conversation with Harvard Chief Digital Officer Perry Hewitt about building a high-performing digital team. At the end of the day, it’s all about focus, nimbleness, and passion.

Digital Leaders: Building a High-Performance Digital Team

Butch Stearns of The Pulse Network and Debi Kleiman of MITX talk about what a business can do to smooth relations between its marketing and technology departments and truly create a functioning digital team.

Five Tips on Effectively Telling Your Brand’s Story – A TPN My5 Featuring Butch Stearns

Marketers are embracing storytelling as a new shift in how we communicate with our customers. But how can you effectively tell your story? Butch Stearns has  five tips to help you tell your brand’s story.

Begin by asking yourself five questions: Who? What? Why? How? Where?

1. Who are you trying to reach?

Do you know who your target audience is? Knowing your buyer personas will help you determine what kind of messages are going to be best received by your customers and will help you talk to your audience about what they care the most about.

2. What should you talk about?butch-superhero

Once you know exactly who your audience is, you need to talk to them about what they care about. Butch uses the example of Reebok. Reebok’s customers care about affordable, comfortable athletic apparel – and that’s exactly what they talk about to their audience.

3. Why should your audience care?

FOB – Features over benefits. Find something that you do well, and identify why it matters to your customers. Use cool features that have great benefits to improve your customers’ experience with your products.

4. How do you engage your audience?

This will be hard to forget, thanks to Butch breaking out into song. Just remember – E-I-E-I-O.

Educate – Teach your customers something of value.

Inform – Tell your audience something they didn’t know before.

Entertain – Make your audience laugh. It will make you more personable and memorable.

Inspire – Share an inspiring story with your audience. Everyone loves to be inspired!

Offer – Give your audience something! Give them something good and they will want to come back for more.

5. Where do you want your audience to go?  You know who, what, why and how – but where do you want them to go?  Provide efficient calls to action for your customers. If you want to keep them engaged with your video content, use annotations in your videos driving them to other videos that may interest them. Provide easy ways to share your blog posts and articles online by using share buttons and widgets.

Creating Content For Events — How Brands Can Use Events

Companies don’t need to spend millions of dollars on event production to generate interest and engagement.  While maintaining a presence at face-to-face events is important, having a plan around your digital content creation at an event can help brands use events to maximize engagement for a minimal cost.

At the 2012 International Consumer Electronics Show TPN teamed up with Kodak to create three full days of content with Kodak executives, Product Demonstrations and Industry Analysts.  Brands can engage in so many different ways by pulling the audience in to the conversation and including them in the content creation at or after an event.  Genuine conversations about how to work with the consumer can go a long way toward reinforcing the authenticity of your brand.

In the video below, we talk about the content development strategy TPN and Kodak used at CES 2012, and how you can use some of those strategies to drive engagement for your own brand at an event.

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Want the rest of this series?  Check out the full playlist of this conversation on YouTube, or reach out to Butch Stearns on Twitter to continue the conversation.

Event Marketing 365:
10 Tips to Build a Kick-ass Marketing Campaign Around Your Event

Has your conference flat-lined? Are you not reaching the younger generation community members? How are you engaging with them before, during and after the event? In this webcast, Rick Quinn, GM of Event Marketing Platform at The Pulse Network, gives you ten actionable tips to creating a kick-ass marketing campaign.

July 9th @ 1pm ET
Register Today